Terms of Service

Draft 0.2 · 6 October 2026.

1. Who you are contracting with

In these terms, “we”, “us” and “Alikely” mean that entity. “You” and “Customer” mean the organisation that installs or uses Alikely. These terms are for business use only; Alikely is not offered to consumers.

2. The service

Alikely is a software application that installs into a HubSpot account. On a company, deal, ticket, project or custom object record it shows other records of the same object that resemble it, ranked 0–100 according to profiles your users define, with a field-by-field breakdown of what matches.

Alikely requires an active HubSpot account. HubSpot is a separate company and a separate contract of yours; we are not affiliated with, endorsed by, or acting on behalf of HubSpot, Inc. Changes HubSpot makes to its platform, APIs or terms may affect Alikely, and we are not liable for HubSpot's own service. Custom objects are only available where your HubSpot plan includes them.

3. Installation, users and visibility

• Installation is performed by a person with sufficient permissions in your HubSpot account. By installing, that person confirms they are authorised to bind you to these terms and to grant Alikely the permissions requested.
• Visibility. Alikely reads with the permissions granted when it was installed, not with each user's own HubSpot permissions. The results a user sees can therefore include records, and the values of the fields a profile compares, that the same user could not open in HubSpot. You decide which fields your profiles compare and which users can see the card, and you should take this into account when you do.
• You are responsible for the acts and omissions of your users.

4. What Alikely does with your CRM

Alikely asks HubSpot for read permissions only. It does not create, change or delete anything in your HubSpot account. What it stores on our side — your profiles and the connection to your account — is described in the privacy policy.

5. Results

A score is a weighted comparison of the fields your profile names, computed from the data in your CRM at the moment the card loads. It is a starting point, not a recommendation: check a reference before you use it, and ask a customer before you name them. Where data is missing or inconsistent, results are less useful, and we do not warrant that a result is accurate or complete for any particular purpose.

6. Your responsibilities

• You are responsible for your HubSpot account, your data in it, and for having the legal right to process the personal data Alikely displays on your instruction.
• You will not use Alikely unlawfully, will not attempt to access another customer's data, and will not reverse engineer, resell or sublicense the service except as permitted by mandatory law.
• You will keep the contact details you give us current.

7. Service level and changes

• Unless agreed otherwise in writing, there is no service level agreement, no uptime commitment and no guaranteed response time — support is by email, on a best-effort basis.
• Features may change, and functionality may be added or withdrawn. We give notice of changes that materially reduce what the service does.

8. Fees

No fee applies to you unless you have agreed to it in writing. Before any fee applies, we will notify you at least 30 days in advance, and you may stop using Alikely before then.

9. Suspension and termination

• You may stop using Alikely at any time by uninstalling it from your HubSpot account, which revokes our authorisation. We delete our stored access token for your account as soon as we detect the uninstall, and your profiles 30 days later.
• We may suspend or end access if these terms are materially breached, or if required by law — with notice where it is reasonably possible to give it.
• Nothing in your HubSpot account is changed when you stop: Alikely never wrote to it.

10. Intellectual property

We own Alikely, its software, design and documentation. You are granted a non-exclusive, non-transferable right to use the service during the term, for your own internal business purposes.

You own your data. Nothing in these terms transfers any right in your CRM data to us. If you send us feedback, we may use it to improve the product without obligation; we will not name you as its source publicly without asking.

11. Confidentiality

Each party will keep the other's non-public information confidential, use it only to perform this agreement, and protect it with at least reasonable care. This does not apply to information that is public through no fault of the receiving party, was already known to it, or must be disclosed by law.

12. Warranties and liability

We provide the service with reasonable skill and care. Beyond that, and to the fullest extent permitted by law, it is provided “as is”, without any warranty that it will be uninterrupted or error-free.

Neither party is liable for indirect or consequential loss, loss of profit, revenue, anticipated savings or goodwill. Our total liability is limited to the fees you paid us for the service in the twelve months before the event giving rise to the claim; while the service is provided without charge, that amount is zero, and our liability is limited to what mandatory law does not allow us to exclude. Nothing here excludes liability that cannot be excluded under mandatory Swedish law, including for gross negligence or intentional misconduct.

13. Data protection

Where we process personal data on your behalf, you are the controller and we are the processor. The processing terms required by Article 28 of the GDPR are part of our privacy policy and are incorporated into this agreement by reference.

14. Changes to these terms

We may update these terms. For material changes we give at least 30 days' notice by email or in the application. If you do not accept a change, your remedy is to stop using the service before it takes effect.

15. General

• You may not assign this agreement without our written consent. We may assign it in connection with a transfer of the business, on notice to you.
• If a provision is held unenforceable, the rest remains in force.
• Neither party is liable for failure caused by events beyond its reasonable control.

16. Governing law and disputes

These terms are governed by Swedish law, excluding its conflict of law rules and the UN Convention on Contracts for the International Sale of Goods. Disputes are settled by the Swedish general courts, with Linköpings tingsrätt as the court of first instance.

17. Contact

Questions about these terms: support@alikely.app.